Social media is a double-edged sword. When wielded wisely it can help you research, network, build relationships and advance your career more quickly than ever before. When used carelessly it can make you look foolish and do your career serious harm. Here are 10 things an actor should NOT do on social media:
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Nice to meet you…can you do me a favor?
A follow is an extended hand reaching for a handshake. It’s not an opportunity to ask for a favor. Don’t ask for feedback on your headshot, website or reel from people you’ve just met on social media. Just like offline, build the relationship before you ask for a favor.
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Don’t be bitter.
Yes, sometimes it can be hard to stay positive in this business but social media is not your diary. The quickest way to being unfollowed is to send negative energy out to people’s newsfeeds. If you want to rant, vent or confess on social media keep, your account private.
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Loose Lips…
Don’t broadcast about a role you’ve landed until given the okey-dokie! It doesn’t matter if it’s a Broadway show, national tour, commercial or tv show. Ask what the company’s social media policy is before you post the good news! Actors have lost jobs for doing this. Don’t sink your own ship!
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Nice to meet you…can you send me some money?
You wouldn’t dream of asking someone you’d just met for money, right? The same common sense applies online. I’m sure your crowdfunding campaign is a worthy cause but don’t ask industry pros to contribute or spread the word about it unless you have a relationship with them.
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Follow instructions!
If you put yourself on tape for a project be sure to follow their submission instructions. If asked to post on youtube or vimeo don’t post the video publicly or you risk giving away plot information.
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Avoid controversy.
Steer clear of controversy and polarizing subjects – unless, for instance, you’re a comedian and polarizing is your thing. If it’s a subject that causes conflict at the dinner table then re-think bringing it up on social media. Remember, the world is watching!
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Spoiler Alert!
#Setlife photos and videos are a fantastic way to engage your fans and followers by giving them a behind the scenes look at your latest gig. But please don’t give away any plot information and always ask if it’s ok for you to take pics when you’re #onset.
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Don’t be a bully.
If you don’t agree with someone on social media then unfriend or unfollow them. Don’t leave hateful comments or try to teach them a lesson. Remember the golden rule: Tweet others the way you want to be tweeted!
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Keep it clean (and legal)
If your feed is a constant stream of photos of you partying with your friends or doing anything illegal it can keep you from getting an acting job or even cost you your day job. Why risk it?
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Don’t send general questions
For instance: “I want to be an actor… do you have any tips?” If you have a question make it specific. Even better, engage with them about content they’re sharing rather than making it all about you!
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Of course there are exceptions to every rule. If you’re ever in doubt…stop and think to yourself – “Would I feel comfy saying this to someone in person – with my mom in the room?”
Wouldn't it be great if you could stop guessing and stressing about the do's and don'ts of social media for your career? This free copy of my ebook The Ultimate Social Media Checklist for Actors will get you started.
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Until soon,
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