The question career-minded actors are asking isn’t “to be or not to be on social media,” it’s “Which platform(s) should I be on?” But how do you know if Facebook, Twitter, Instagram, Snapchat or YouTube is the best place for your #actorslife?
Here are the pros and cons of each social network and why they may (or may not) be good for your acting career.
Should you be on Facebook?
Facebook is fantastic for staying in touch with people in “the business” you already know. If you’re just starting out, you can have followers on your Profile page instead of creating a separate Fan Page. You can use Facebook Live to live stream your latest gig or create your own series and, if you have a Page for your web series or theatre company, you can access Facebook’s Ads platform which has great audience insights and tracking information.
Except for groups, Facebook lacks the direct access to industry professionals Twitter and Instagram give you making it hard to contact people you don’t know. Since you must have a Facebook profile, adding a Facebook Page can be a lot to maintain especially with your other social media platforms. Growing an audience is also hard to do on Facebook without paying for ads.
Should you be on Twitter?
On Twitter you have direct access to people who can hire you and you don’t even need to follow them! It’s super easy to organize the people you know, and want to know, into lists so you can interact with them and stay top-of-mind. It’s also the easiest platform to grow an audience on. Because Twitter gives you a full bio, website link, header photo, tweets that contain photos, videos, and live video streaming through Periscope, there are lots of ways you can show the world who you are!
Though it’s worth the effort, Twitter is less user friendly than some of the other platforms. Fortunately, I de-mystify it for you in this free Twitter for Beginners class HERE.
Should you be on Instagram?
Like Twitter, Instagram allows direct access to the people who can hire you. A growing number of industry pros (especially ages 18-29) are now on Instagram. It’s fairly simple to grow an audience on Instagram and, if your strength is visual storytelling, it’s the platform to be on.
You can’t organize your followers on Instagram without a third party app and Twitter provides more opportunities to network. Twitter and Facebook’s user search are more advanced so it’s hard to find people if you don’t know their username. If you run your social media from desktop, Instagram may not be for you (for now) since it’s primarily a Smartphone App and has limited functionality on desktop.
Should you be on Snapchat?
Snapchat is where the millennials (18-34) are. If you’re on a show aimed at this audience, consider making Snapchat the core of your social strategy! Many content creators are finding creative ways to create snapsterpieces and The Tribeca Film Festival recently added a category for Snapchat Stories! If you create your own content, Snapchat could be a place for you to stand out.
It is difficult to network on Snapchat without using third party apps or directories. You also don’t have direct access to users if they don’t allow it in their settings.
Should you be on YouTube?
YouTube lets you take charge of your career by providing an outlet for work you create. Setting up your own channel is fairly simple and youtube makes it easy to promote your content on your other channels so your audience can find you. Posting on YouTube also helps your search engine discoverability (within YouTube and on Google).
Growing an audience can be hard at first (I show you 10 ways to reach 100 subscribers here). Though it costs nothing to start a channel, you do need to invest a little money to produce good content.
When weighing the pros of cons of each platform for your career be sure to ask yourself these three questions:
Do the industry pros I know and want to know spend time there?
Do my fans spend time there?
Is it a platform I enjoy?
Still not sure which platforms are right for your acting career? My fun (and free!) Social Media Quiz will tell you which platforms are perfect for you. Take it here!Discovered the best social networks for my #acting career thanks to @Marketing4actor… Click To Tweet
See you social,
Originally Published on Backstage